Scrolling Project Report
Web Page INFOS
In 1998, an online book sales site named 'Webfooks' was launched, which was rebranded to Da Vinci Bookstore in December of the same year before evolving into its current name in 1999. It has become the longest-standing and leading online bookstore in terms of market share in South Korea. Over the years, the company has diversified its product offerings beyond books to include CDs, DVDs, cosmetics, and gift items. Additionally, it is exploring opportunities in the education market through E-learning initiatives. The company has also started selling figurines and commercial manga, expanding its range even further.
2. Business Intelligence Questions
What is the average book price per publisher?
Which publisher has released the most expensive and the least expensive books?
What is the distribution of book prices for each publisher?
3. Statistical Measurements and Visualization Interpretation
The analysis reveals significant differences in the average book price among publishers. This variation may be due to the type of books published, their quality, or the target audience of each publisher. By identifying the publishers of the most expensive and least expensive books, it is possible to discern whether certain publishers are focusing on the market for high-priced specialist books or low-cost popular books.
4. Insights and Observations from the Analysis
Some publishers release books at an average price significantly higher than the market average, suggesting that these publishers may be focusing on specialist texts or luxury publications.
Conversely, publishers with a lower average price are likely publishing accessible and popular books aimed at a broad reader base.
Analysis of price distribution indicates that certain publishers are targeting diverse market segments by publishing books across various price ranges.
This analysis, utilizing data and insights gained, provides valuable information for understanding the market strategies of different publishers, developing pricing strategies, and considering partnerships with specific publishers.
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